Notice: Use of undefined constant EDITION_TOKEN - assumed 'EDITION_TOKEN' in /home/beta6/deploy/itasca_20201215-3691-c395/rss.php on line 20

Warning: Cannot modify header information - headers already sent by (output started at /home/beta6/deploy/itasca_20201215-3691-c395/rss.php:20) in /home/beta6/deploy/itasca_20201215-3691-c395/custom/rss.php on line 2

Warning: Cannot modify header information - headers already sent by (output started at /home/beta6/deploy/itasca_20201215-3691-c395/rss.php:20) in /home/beta6/deploy/itasca_20201215-3691-c395/custom/rss-template.inc on line 2
Techdirt. Stories filed under "saturday night football" Easily digestible tech news... https://beta.techdirt.com/ en-us Techdirt. Stories filed under "saturday night football"https://beta.techdirt.com/images/td-88x31.gifhttps://beta.techdirt.com/ Tue, 23 Dec 2014 04:02:00 PST How ESPN's Purely Descriptive Trademark Turned A Saturday Into A Thursday Timothy Geigner https://beta.techdirt.com/articles/20141222/07575529501/how-espns-purely-descriptive-trademark-turned-saturday-into-thursday.shtml https://beta.techdirt.com/articles/20141222/07575529501/how-espns-purely-descriptive-trademark-turned-saturday-into-thursday.shtml nonsense about their restrictions on using the term "Super Bowl" to actually trying to trademark euphemisms of their other trademarks, it all just comes off as over the top. Yet, even being aware of all that, perhaps you were watching football this Saturday like me and, like me, you were quite amused that the NFL Network's broadcast was being branded as "Thursday Night Football: Saturday Edition." Pretty silly, right? Why not just call it "Saturday Night Football"? Well, because trademark, of course.

Yes, that's right, through the magic of ESPN holding a trademark on the term "Saturday Night Football", a Saturday was transformed into a Thursday. I've already contacted my nine-to-five employer to assure them that I was unaware of this sorcery and to see if I will be disciplined for not coming into work on Sathursday. They've assured me that they have no idea what I'm talking about.

And, of course, what makes all of this so damned infuriating is that ESPN's trademark is so unbelievably and obviously purely descriptive that it makes one wonder how in the world it was ever granted to begin with. The NFL's lawyers in particular appear to have been muzzled by whoever in the league is negotiating with broadcast partners, because ESPN's mark is just begging for opposition. Instead, we got "Thursday Night Football: Saturday Edition", which would make as much sense as "Thursday Night Football: Baseball Edition." Which is to say, no sense at all.

]]>
mind-equals-blown https://beta.techdirt.com/comment_rss.php?sid=20141222/07575529501